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亚马逊下令停止引诱客户基于拼写错误的搜索勃肯

 

抽象
The company is worried about customers unknowingly buying counterfeits

这篇文章来自theverge.com。原文网址是: https://www.theverge.com/2017/12/31/16835728/germany-amazon-birkenstock-search-query-court-order-shopping

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A court in Germany has told Amazon.com that it can no longer use search terms to lure in customers who misspell “Birkenstock,” 根据 路透社.

The German sandal maker filed an injunction, complaining that the online retailer had been using variations on its brand name, such as “Brikenstock”, “Birkenstok”, and “Bierkenstock” on Google’s Adwords. Birkenstock alleges that by luring in customers with keywords, it’s potentially selling counterfeit sandals, potentially damaging the company’s reputation. Amazon told 路透社 that it works “diligently with vendors, sellers and rights owners to detect and prevent fraudulent products reaching our marketplace.”

路透社 notes that the company has severed ties with amazon in Europe and in the US because the retailer has “failed to proactively prevent” the sale of fakes.

The retailer is concerned about low-quality copies of its footwear: it devotes a page of its website to the issue, saying that all of its products are manufactured in Germany, and recommends that prospective customers go only to authorized retailers.

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