Build the right thing
Des Traynor ,Co-founder & Chief Strategy Officer, Intercom @destraynor
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This week I gave a talk at The Next Web on the importance of your product strategy when scaling a company.
When I speak to startups, I am often asked, “What is the one thing?” or “Give me one tip.” But I don’t have a single top tip for you. I have a lot of tips. They’re all important because they work together to help build a successful product.
So one way I think about the advice I give is, “What would I definitely bring to the next startup?” To build the right thing, knowing your strategy is critical. In my mind there are 4 aspects to product strategy that need to be considered:
- Why your strategy matters
- What you should build
- How to keep everything aligned
- Growing and maintaining your product
To learn more, check out the slides and an earlier version of this talk below: