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这里的 cryptocurrencies 发生了什么事, 名人担保

 

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这篇文章来自theverge.com。原文网址是: https://www.theverge.com/tldr/2018/7/22/17510130/cryptocurrencies-celebrities-scam-paris-hilton-steven-seagal-akon-mayweather

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我们是一个完整的一年半进入 cryptocurrency 躁狂, 而时尚已经平静下来, 名人和 公司一样 仍然与最初的硬币发行和数字硬币合作。一些名人甚至将其作为旅游、社交媒体和小组讨论的唯一任务, 以推广数字硬币。

在过去的一年里, 许多名人出来支持 cryptocurrency, 无论是他们自己的硬币或公司谁已经接触到他们。事实上, 名人推广 cryptocurrency 的趋势已经走到目前为止, 美国证券交易委员会 创建了一个假的 ICO 完成自己的一套名人代言。如果你在页面上点击购买, 它会带你去听 SEC 的演讲, 警告你, "名人代言并不意味着投资是合法的, 或者是适合所有投资者的。

演员, 职业运动员, 和 其他名人 可以提供一个鲜为人知的 cryptocurrency 与明星的力量, 它需要得到足够的关注, 从投资者。即使 SEC 说这是一个高度可疑的策略, 炒作显然也在为一些最初的硬币发行而努力。但是在名人推销硬币之后会发生什么呢?下面是一些比较流行的, 以及它们现在的位置。

帕丽斯·希尔顿

去年 9月, 电视明星和女继承人巴黎希尔顿推特新出现的硬币叫吕底亚, 说: "期待参与新的 @LydianCoinLtd 令牌!#ThisIsNotAnAd #CryptoCurrency #BitCoin #ETH #BlockChain。这条推特从那以后被删除了, 但在调查 LydianCoin 的报告发现它的首席执行官以前承认了对家庭恶习的有罪之前。一个月半后, SEC 发表声明, 敦促周围的名人支持 ICOs 警告, 即 许多人认为 是针对希尔顿的。

从那以后, 希尔顿在很大程度上保持沉默, cryptocurrency, 但在 6月, 她的父亲理查德希尔顿 拍卖 3800万元豪宅, 允许人们用比特币出价。

史蒂文西格尔


莫斯科准备 WW2 胜利第七十周年庆典

照片由亚历山大阿克萨科夫/格蒂图片

Last year, the actor became the brand ambassador for the cryptocurrency called “Bitcoiin,” which was just one letter away from the original thing. This past March, New Jersey regulators sent the Bitcoiin founders a cease-and-desist order, saying the coin was never registered as a security in the state.

Soon after, Seagal and the anonymous founders parted ways with the coin. Since then, his Twitter account has been largely silent and so has his Instagram, except for a mysteriously incongruous post on Thursday asking for donations for a homeless shelter in Russia.

Imogen Heap


Bluesfest Music Festival - Day 3

Photo by Mark Metcalfe/Getty Images

Musician Imogen Heap has spoken about her interest in cryptocurrency since 2016, so she’s ahead of the curve compared to her peers, who mainly caught on when bitcoin prices soared late last year. Heap has had her eyes set on a blockchain project called Mycelia, which would help musicians track their publishing, recording, and composition rights through an app called the Creative Passport. The Creative Passport would use the blockchain, a digital public ledger that stores data in a verified way, to contain music makers’ personal information and track works and payments.

While the technology hasn’t launched yet and is still in development, Heap is currently on a world tour performing at concerts and giving talks about the budding technology. There are countless projects like the one she’s described that store other kinds of data, so it’s definitely not unheard of and seems feasible enough. But even Heap herself has admitted that blockchain isn’t the only solution to helping artists track music rights and that she’s drawing upon the hype of these buzzwords to get attention.

Floyd Mayweather


Floyd Mayweather Jr. v Conor McGregor

Photo by Christian Petersen/Getty Images

Boxer Floyd Mayweather backed several ICOs, and dubbed himself Floyd “Crypto” Mayweather last year. By now, we know that Centra, one of the coins he backed, was charged with fraud by the SEC, while another coin, Hubii, tanked its initial coin offering, raising less than a fifth of the $50 million it sought.

Centra was supposed to offer a debit card with Visa and Mastercard integrations but the SEC alleges that it had no connection with either company. Centra’s founders also made up names of people who worked there and paid celebrities for promotion. Curiously, the SEC did not name Mayweather in the statement. (Notably, DJ Khaled was another Centra supporter. Both posted images of themselves holding the Centra debit card onto social media.)

Lately, Mayweather has stayed away from promoting more cryptocurrencies and has stuck to other, safer expressions of wealth by posting photos of himself next to piles of cash, riding a Ferrari, or otherwise sporting bling.

Akon and his vision for Akoin


Latest Consumer Technology Products On Display At CES 2017

Photo by Ethan Miller/Getty Images

Grammy-winning singer Akon explained his cryptocurrency-fueled vision during, what else, a blockchain panel titled, “Branding Africa: Blockchain, Entrepreneurship and Empowering the Future.” Akon would have a town he describes as “a real-life Wakanda,” like in the futuristic movie Black Panther, where all transactions would be made on the basis of Akoin. Beyond being a good pun, Akoin would rely on mobile cryptocurrency apps that function as digital wallets in a city that’s still currently under development.

According to Akon’s tweets, the singer has been attending more blockchain summits to discuss the new city he’s helping to build.

Ghostface Killah of the Wu-Tang Clan


#TBT Night Presented By BuzzFeed and Mastercard with Slick Rick, EPMD, Big Daddy Kane, Biz Markie, and Ghostface Killah with Raekwon

Photo by Christopher Polk/Getty Images for Mastercard

In October, Ghostface Killah launched his own cryptocurrency called CREAM, a play on the Wu-Tang Clan song “C.R.E.A.M.” In the song, the C stands for cash, but for Ghostface Killah’s coin, he’s swapped out the C for crypto. A month after launch, CREAM suspended its token sale with “no plans” to hold it in the future.

Like most cryptocurrencies, CREAM benefitted from the common price spike in December and January and has now fallen severely in price. At its peak on January 8th, CREAM was trading at $0.14 a token. Now, one token is worth less than half a penny, at the time of writing.

All the rest…

The above list excludes the celebrities who own small stakes in bitcoin, ethereum, or other currency and those, such as Gwyneth Paltrow, who were paid a sum to advertise cryptocurrency but nothing came of it. Some people, like Elon Musk, have even misplaced the keys to their digital wallets and can no longer access the funds.

Other than that, celebrities like Mike Tyson and Ashton Kutcher have hopped on the bitcoin bandwagon years before most and focused their investments on the more established virtual currencies like bitcoin and ethereum. By not placing risky bets on emerging ICOs, they’ve smartly navigated away from landing in the crosshairs of the law.

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