源之原味

对讲机如何让我们的第一批客户

 

Des Traynor ,Co-founder & Chief Strategy Officer, Intercom @destraynor

这篇文章来自 intercom.com。原始 url 是: https://blog.intercom.com/how-intercom-got-our-first-customers/

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There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re paying you, you don’t have a business.

So where do users come from? That is literally the number one question I get on every podcast, every fireside chat, every Q&A, live blog, AMA, you name it. Like all such questions, the real asks are behind the scenes. “How can I get mine?” “Will your method work for me?”

So I thought I’d answer it properly and consistently for once. TL;DR: I emailed people and asked them to try our product. Now go back to work 😉

In 2011 we were just four folks with a lump of code and a shared idea. Collectively we called the whole thing Intercom. The idea was to make internet business personal. Where did that come from you ask?

A quick bit of background…

We hated the siloed mess of tools that were out there – we had run our previous company using them. There was one tool when you wanted to message your customers. There was a different tool when your customers wanted to message you. There was a different one again if you wanted to ask a question. And a different one if you wanted to send a product update. There was a tool for seeing how many people were doing things on your site. Or in your product. But there was literally no tool to show you who was doing what.

Yes, you could have your engineers spend their hours writing heaps of middleware to connect your Google Analytics to your janky PayPal dashboard (there was no Stripe back then), to your newsletter software, through to your helpdesk software. But most businesses wisely believe their engineers should be building their product, not messing around daisy-chaining incomplete APIs together.

Intercom could do things like “Put a message live for all your users to see”

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