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Led 飞艇可能推出流式服务, 商标应用建议

 

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这篇文章来自theverge.com。原文网址是: https://www.theverge.com/2018/9/25/17901016/led-zeppelin-streaming-service-trademark-50th-anniversary

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A trademark application filed in the US suggests that Led Zeppelin is about to launch its own streaming service called The Led Zeppelin Experience, reports LedZepNews. According to the application, the service will have a large emphasis on live music, but it will also feature “non-downloadable pre-recorded music.”

The news follows a cryptic tease from the band’s guitarist Jimmy Page last year that 2018 (the band’s 50th anniversary) would see the release of a “Led Zeppelin product” as well as “all manner of surprises.” Jason Bonham, son of the band’s original drummer John Bonham, has confirmed that the remaining members “have plans” for The Led Zeppelin Experience name after he was forced to change the name of his band (which was also called The Led Zeppelin Experience).

The exhaustive nature of the trademark filing makes it hard to work out exactly what the band has planned for the service. Led Zeppelin’s discography has been available on Spotify since 2013, 并 hi-res remasters of the band’s albums came out the following year.

It sounds like this new service could be an attempt to pair these albums with an extensive catalog of B-sides and live performances, but it’s not clear what payment model the service will adopt. Typically, streaming services charge a monthly fee for continued access to their catalogs, but unless the band plans to continually add new content from tours or unreleased tracks, an ongoing subscription doesn’t seem appropriate.

With just over three months to go until the band’s 50th anniversary year is over, we’re likely to see an announcement sooner rather than later — if this product comes out at all.

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