Des Traynor ,Co-founder & Chief Strategy Officer, Intercom @destraynor
这篇文章来自 intercom.com。原始 url 是: https://blog.intercom.com/trajectory-matters-more-than-state/
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When you analyze your company it’s easy to look at everything in its current state.
What’s our biggest problem 今天? What’s our best asset 今天? That perspective is not so useful, however, when planning for where you want to be 明天. It’s not about where you are, it’s about where you’re headed, and how fast you’re getting there.
Long term thinking is hard for a very simple reason: every company is in a race against the clock. Whether you’re bootstrapped or bankrolled, that clock is always ticking. Creating a product company requires an upfront investment of time and money and gives you a limited window to either break even or show enough evidence of growth to secure funding. It’s hard to worry about future problems when you have a hardwired focus on hitting a short term target.
But think of it this way: which deserves more attention, a big wound that’s healing, or a tiny tumor that’s growing? It’s not about where it is, it’s about where it’s going.