源之原味

了解直接和间接竞争

 

Des Traynor ,Co-founder & Chief Strategy Officer, Intercom @destraynor

这篇文章来自 intercom.com。原始 url 是: https://blog.intercom.com/understanding-your-competitors/

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Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food.

McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers. This is what we call indirect competition.

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